Needs:
They are a non-profit organization working on different issues related to human rights education
in India. They wanted a complete web presence for them, which would touch the viewer's heart at
first sight and also give the user an idea about the kind of work SICHREM is involved with.
Challenges:
How to create a visual that would draw viewer's attention as well as sympathy quickly? How to make
that visual talk about the real-life works SICHREM is doing? How to keep the possibilities open
for accommodating more information at later stage?
Solutions:
We created a color scheme with apparently dull colors like shades of gray and white and placed
them against black, creating a clear contrast. We used unconventional yet easily recognizable
lines simulating the torn edges of papers and real life image of a group of working kids, taken
from the fact files of SICHREM, in monochromatic shade. We tried to use real life facts and images
as much as possible.
SICHREM : Web Presence
