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Home » Case Studies » Iden Techsoftab
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ab Iden Techsoft : Web Presence, Branding

Needs:
Iden Techsoft is IT solution company focused on delivering smart card and biometrics solutions for education institution, hospital, pharmaceutical industry and corporate. They wanted a visual identity for their brand, which will represent their product as well.
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Challenges:
How to create a symbolic representation of their product and use it as one of the major visual elements of their logo? How to establish the personality of the company in all of their materials?
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Solutions:
We used the usual rounded rectangular shape of a smart card, with a big 'I' (initial of their company name and initial of the word Identity as well), on it, as the most visible part of the logo. We rotated the shape We used the shape, apart from their logo, on almost every possible material they use and made it a symbol of their company. The shape became the most recognizable visual element for them, symbolizing their core area and product.

We used the shape, apart from their logo, on almost every possible material they use and made it a symbol of their company. The shape became the most recognizable visual element for them, symbolizing their core area and product.

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